The legendary rivalry between global sportswear giants Adidas and Puma, rooted in a decades-old family feud, is being transformed into a thrilling television series, promising to bring a fascinating chapter of business history to life. This dramatic saga, originating from the split between brothers Adolf and Rudolf Dassler, is poised to captivate audiences with its blend of ambition, betrayal, and innovation.
The series, currently in development, will explore the 1940s schism in Herzogenaurach, Germany, where the Dassler brothers parted ways to found Adidas and Puma, respectively. Their personal and professional fallout fueled fierce competition, shaping the global sportswear industry and influencing iconic moments in sports history, from Olympic triumphs to football legacies.
The show aims to highlight the resilience and creativity that drove both brands to global success, featuring dramatized accounts of their innovations, such as Adidas’s three-stripe logo and Puma’s sponsorship of athletes like Pelé.
Producers are collaborating with historians and industry experts to ensure an authentic portrayal, blending factual storytelling with compelling narratives. The series is expected to inspire viewers by showcasing how competition can drive excellence, turning a family divide into a legacy of innovation that continues to influence fashion and sports today.